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French GourMay Food & Wine Festival 2026

For its 17th edition, French GourMay Food & Wine Festival turns its gaze to the French Alps, unveiling Savoie — one of France’s smallest yet most characterful wine regions. Nestled in southeastern France, Savoie is shaped by mountains, altitude and cool alpine air. Its vineyards cling to steep slopes, producing predominantly white wines known for their freshness and finesse, long enjoyed après-ski with the region’s iconic cheeses.

Home to rare indigenous grapes such as Jacquère, Savoie tells a different story of French wine. Still lesser-known beyond its borders, this alpine region invites curious palates to discover wines that truly sing of their origin.

This May, French GourMay invites wine lovers in Hong Kong and Macau to discover Savoie beyond the map — through taste, pairing and shared moments at the table. Across the city, partner restaurants will showcase Savoie wines in thoughtfully crafted menus, where alpine freshness meets contemporary dining. Wine bars will present these high-altitude expressions by the glass, pairing them creatively to offer new perspectives on French mountain wines.

Retailers and learning centres will join the celebration with curated selections and themed workshops, opening a window onto Savoie’s terroir, grape varieties and food culture — allowing both seasoned drinkers and curious newcomers to explore this alpine region at their own pace.

Taste the Altitude and let Savoie take you higher! Discover this alpine region where altitude, terroir and character come together in your glass.

SAVOIE: Taste the Altitude from the French Alps

1-31 May 2026 – Hong Kong & Macau

Mark your calendar! The French GourMay Markets will enliven Central Market in early May in partnership with Chinachem Group, and Food Parc at the end of May in collaboration with Park n Shop. Immerse yourself in French flavours with gourmet stalls, live cooking demos, and curated wine tastings!