About French Spirits
Spirits UP!: exploring the diversity and versatility of spirits in French gastronomic culture
From the historic vineyards of Cognac to the alpine slopes of the French Alps, France's diverse landscapes have given rise to an extraordinary variety of spirits. Whether sipped neat, mixed into cocktails, or used in cooking, these French drinks offer a taste of centuries-old craftsmanship and tradition.
Cooking with alcohol: a long French tradition
Peek inside a traditional French cookbook, and you’re likely to find more recipes with a splash of alcohol than without. From seasoning terrines and pâtés to enriching slow-cooked stews and hearty casseroles, or flambéing desserts, spirits like Armagnac provide dishes with a substantive depth of flavour.


Apéritif: the French Happy Hour
The apéritif is a pre-dinner ritual that is not just about the drinks; it’s a chance to gather with friends, unwind, and prepare for the meal ahead. In France, apéritif choices vary by region — for example, Pastis is a favourite in the south. Nowadays, cocktails are also a popular choice with the diversity of French spirits allowing for bold innovation. Iconic spirits associated with particular regions, such as Rum from Martinique and Guadeloupe, are now well-established in cocktail bars across the world.

Ending a great meal with a digestif
But the French know that how you finish a meal is just as important as how you start it. That’s where the digestif comes in. These small yet serious after-dinner drinks help to settle the stomach and mark the perfect end to a great meal. Common digestifs often include fortified wines, brandies like Cognac, or various liquors like Chartreuse and French whiskey.